From: Raigan Burney, Research and Development
Date: July 9, 2021
Subject: Cocokind for AMDP Investment
You gave me the task of identifying a business to invest in that is socially responsible, environmentally sustainable, and profitable, and worthy of investment from Anima Mundi Development Partners. After extensive research, I have concluded that Cocokind is worthy to be invested in for several reasons such as
They are a sustainable clean beauty brand
They create a social impact within their community
They care about their customers feeling good
They care about our planet
In this memo, I will highlight Cocokind’s background, outside opinions, and my final recommendation.
I will start off by going over the basic concepts of Triple Bottom Line, Corporate Social Responsibility, Social Enterprise, and Carbon Footprint.
Triple Bottom Line
Triple Bottom Line is the concept that firms should consider social and environmental impacts in addition to their financial success. It is broken into three categories known as the three P’s- people, planet, and profit. This is important because it shows companies can be financially successful without causing harm to our environment.
People: This category considers all stakeholders, which includes employees, customers, and communities.
Planet: The positive or negative impact an organization has on the environment.
Profit: The positive or negative impact the organization has on the local or national economy.
Corporate Social Responsibility
Corporate Social Responsibility (CSR) is a company's job to be conscious about the environment, social issues, and the economy.
Social Enterprise
A social enterprise is a business that has specific social objectives as its main purpose of business.
Carbon Footprint
Carbon footprint is the amount of carbon dioxide released into the atmosphere as a result of activities from an individual, organization, or community. It is important to learn about this because of global warming issues and it could lead to unhealthy air conditions. It is measured by greenhouse gases emitted and types of climate impacts.
What is Cocokind?
Cocokind, founded in San Francisco, CA by Priscilla Tsai, is a certified organic and socially conscious skincare line originally based on virgin coconut oil. It was launched in November 2014 and is sold in natural supermarkets like Whole Foods. Cocokind is transparent about what ingredients are used in each product and is relatively affordable with products under $30. They are plant-powered, sustainable, affordable, and cruelty-free. From their formulas to their shipping boxes, Cocokind is committed to preserving sustainability throughout their entire supply chain. They strive to be honest, approachable, and inclusive.
They use organic ingredients whenever possible. Their container tubes are made from sugarcane pellets. The ink used on their packing is derived from soy instead of other fossil fuels. The clear bottles they use are made of flint glass made from fewer materials which cuts down on carbon emissions and cost for consumers.
Not only are they a sustainable beauty brand, but they also take pride in making an impact in the community. The Cocokind Impact Foundation provides financial grants to female entrepreneurs in health, wellness, and sustainability industries who are focused on creating social impact through business. This program is managed through Philanthropic Ventures Foundation, which recognizes emerging community leaders and gives them the chance to soar.
Outside Opinions
Cocokind has been reviewed by many professionals in the beauty industry. Jacqueline Saigon, a style & beauty fellow with Insider Reviews, stated “ I tried Cocokind, the Instagram famous sustainable skincare startup, and I’d buy every product again”. She went on to describe how their posts highlight all skin types and celebrate that everyone is different. Saigon concluded by saying “ Cocokind is a skin-friendly, affordable bet worth taking”.
Liv Birdsall, a writer and copy editor for all things sustainability, states, “I was thrilled when the first delivery arrived without unnecessary plastic packaging. Some of the items even come in glass bottles or jars that are easy to clean and repurpose. I jumped right into my new routine and soon had new skincare must-haves. You'll find my review of each product I tried below, starting with my absolute favorites”. Birdsall also tested out several products to see if their claims matched its actual results. Birdsall continued to say, “The brand's marketing rings true: The products are lightweight, affordable, and long-lasting. Plus, my skin is less blotchy, clearer, and dewier since using multiple Cocokind products together”.
My Final Recommendation
I have been using Cocokind products for over a year and my skin always feels so fresh. They have an impressive lineup of natural, cruelty-free products good for anyone.
If you are looking to invest in a brand that is socially responsible, environmentally sustainable,and profitable, Cocokind is the way to go. Not only do they care about your skin, but they care about the community. They still have so many plans for the future on their sustainability journey. Although they already seem as natural as can be, they don’t believe there is a ceiling on sustainability.
Birdsall, Liv. “Is ‘Conscious’ Skincare Brand Cocokind Worth the Hype?” Reviewed, Reviewed.com, 3 Feb. 2021, www.reviewed.com/beauty/features/cocokind-review.
Collaborator, Fuel Made. “Our Work on Sustainability.” Cocokind, Cocokind, 28 Oct. 2019, www.cocokind.com/blogs/news/our-work-on-sustainability.
Saguin, Jacqueline. “I Tried Cocokind, the Instagram-Famous Sustainable Skincare Startup, and I'd Buy Every Product Again.” Insider, Insider, 4 May 2021, www.insider.com/cocokind-skincare-review.
“Transparency Evolved.” Cocokind, www.cocokind.com/pages/transparency-evolved.